10+ Years Experience in Digital Marketing & PPC (Google Ads)

Google Ads Specialist

With over 25 clients in our previous experience including agencies, we can proudly assert that we have an assurance of a passing score above 95% on the Fundamental stage.

Contact Right Now


Introduction


Having an experience of Google adwords (PPC) of around 10 years by using data-driven tactics to help companies in a variety of sectors achieve their goals and optimise return on investment. I also have experience in popular ad formats and platforms, such as social media advertising and display networks, along with a track record of successful campaigns.

Role of PPC in Marketing


1. The companies require PPC promotion because it provides the organisations with targeted audience, good quality leads and immediate visibility.

2. PPC enables businesses to effectively reach out to additional customers.

3. After all, using pay per click ads is one of the most powerful things that e-commerce websites should have particularly at this time when competition is stiffer than ever.

4. It allows for maximise return on investment (ROI) through strategic targeting, increased company visibility and enhanced sales conversion rates.

Proficiency & Knowledge


In order to become a master of Google Ads you will need to develop and enhance search ads that appeal to users having the highest intent.

Search Ads: The Trending and effective approach for marketers to attract lucrative business.

Shopping Ads: Using Google adwords centre to improve eCommerce income.

Display/Banner Ads: Making attention grabbing display ads that are very effective at retargeting consumers in order to build brand awareness.

Video Ads: Use YouTube video marketing for entertainment purposes in order to increase your outreach and engagement.

Multi-Platform Advertising


Social Media Advertising: An expertise with Twitter, Facebook, Instagram, LinkedIn, and other ad campaigns, with an emphasis on unique content and targeted audience segmentation.

Marketing Campaigns: Implementing comprehensive remarketing strategies across several channels to retrieve lost leads and increase conversion rates.

Mobile Advertising: Creating campaigns specifically designed for mobile devices to effectively target consumers.

Analytical Abilities


Tracking Outputs: Utilize instruments such as Data Studio for rigorous reports and insights, Google Tag Manager, and Analytics.

A/B Tests: Bi-consuming A/B tests will grow return over investment (ROI) and advertisement performance on a daily basis.

Search Query Analysis: Utilizing advanced techniques for analyzing search queries to find high-performing keywords and improve bidding strategies.

Here a Glimpse of Course Module


  • Introduction to AdWords - How to Approach
  • Keyword Grouping Techniques - Basics to advance
  • How to Write an Ads Copies
  • Targeting by Keywords- Basics to Advance
  • Ad Performance Tracking – The Sustaining Part of PPC
  • Significance Of CTAs and Banners
  • Cost Per Click Optimization- Cost management as per analytics
  • Cost and Billing Management
  • Landing Page Formation- Creation of an Actionable Landing page
  • Google Analytics Report
  • Google Conversion Approach
  • Ad Performance Optimization
  • Handling Client Ad-Accounts

My zeal for PPC marketing and dedication to continuous learning help me stay ahead in industry trends hence giving excellent results for my clients. No matter whether you want to increase brand awareness or drive more sales; I am here to take you through the complexities of digital advertising.